Esther Louis Artistry
Esther Louis, is a makeup artist and esthetician based in Mobile, AL. Esther has an undenialble gift for creating flawless looks for her celebrity and bridal clients. But her passion doesn't just stop there. She's also a skincare specialist who loves educating people on the best practices for achieving healthy and radiant skin.
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Art Direction, Branding/Identity, Collateral
Imagine walking into Esther Louis Artistry for a makeover or facial and feeling completely at ease in the calm atmosphere. That's the vibe Esther creates for her customers - relaxed and confident. The goal was to visually express her reputation for excellent service and luxury while positioning Esther as a leader in the industry.
To achieve this, the art direction was focused on combining elements that would radiate sophistication and make a lasting impression. The rich green and cool grey color palette creates an impression of elegance and luxury. Metallic and marble textures were added to enhance the brand's high-end appearance. The sleek and bold combination of typography conveys a sense of refinement.
The result is a brand that not only looks fantastic but also embodies the essence of Esther Louis Artistry - a brand that understands the importance of making its customers feel at ease, self-assured, and beautiful.
Art Director/Designer: Joannah Seaborn
Photographer: Kelvin Cortez